A teddy bear from the Victoria and Albert Museum’s Winnie the Pooh show © Victoria and Albert Museum
British Museum loses out
The friendly rivalry between the UK’s three most visited museums—the British Museum (BM), Tate Modern and the National Gallery—continues. Our survey has shown the BM to be the most visited museum in the UK nine times over the past decade, but in 2018 it was nudged out of the top spot by Tate Modern, which drew around 49,000 more visitors (nearly 5.9 million). The BM drops to sixth in overall worldwide museum attendance while Tate Modern occupies its former fifth position, boosted no doubt by its critically acclaimed exhibition Picasso 1932: Love, Fame, Tragedy, which focused on a single, prolific year in the artist’s life. However, having reported a worrying downward trend in visitors to UK’s main national museums last year, the overall figures stabilised in 2018 but were still 5% down from their highpoint in 2014.
Notwithstanding, the V&A smashed the record it set in 2017 for overall attendance by around 178,000 people, bringing its new record to nearly four million. After Frida Kahlo, the V&A’s second most popular exhibition in terms of daily figures may come as a surprise considering that it also had a show devoted to the Spanish fashion house Balenciaga. Around 160 more people flocked each day to see what the V&A billed as a “multi-sensory and playful” exhibition on the children’s book character Winnie the Pooh (1,181 a day) than creations by the late designer (1,021).
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