Visitors at the Met’s record-setting Heavenly Bodies show © Kena Betancur/AFP/Getty Images
Dressing for success
The overwhelming success of the Met’s Heavenly Bodies exhibition shows how the public’s appetite for exhibitions devoted to fashion is on the rise. The Met’s Costume Institute shows have traditionally ranked high in our survey, notably its 2011 presentation of cutting-edge couture by Alexander McQueen (8,025 daily), and institutions such as the Musée des Décoratifs in Paris and London’s Victoria and Albert Museum (V&A) have staged fashion-focused shows for years. In fact, the latter’s most popular show of 2018 let the public peruse the wardrobe of Frida Kahlo and engage with the Mexican artist on a more personal level, with displays of intimate photographs and possessions (1,823). And the V&A had to extend the run of its current Dior exhibition by seven weeks after tickets sold out within three weeks of its opening. (It will feature in our 2019 survey).
As further evidence of the fixation with fashion, MoMA’s Items: Is Fashion Modern?, an exhibition that explored the impact of fashion staples such as Levi’s jeans and the Little Black Dress was the New York institution’s first fashion show since 1944 and its most popular exhibition of 2018 (4,987). The Sorolla and Fashion show (1,418) at the Museo Nacional Thyssen-Bornemisza in Madrid, which paired portraits by the Spanish artist with period-appropriate clothing, was the institution’s third most popular exhibition. The Spanish museum is putting this winning formula to the test again with its forthcoming exhibition Balenciaga and Spanish Painting, which is due to open in June. The Wallace Collection in London is also preparing to capitalise on the public’s interest in fashion with an exhibition, due to open in June, on the shoe designer Manolo Blahnik.
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